The Sunday times had an article about how an new industry has developed online offering discounts to shoppers. Getting a mention in the article are discount & voucher code sites: Hotukdeals.com and myvouchercodes.co.uk

The Sunday Times says Hotukdeals “relies on a community of users to list top discounts, sales and money-off voucher codes. Since the onset of the credit crunch, enthusiasts willing to share tips have inundated the site, with hits up a huge 30% since last year”.

Whilst myvouchercodes is described as one of “a new breed of websites that have proliferated in the credit crunch. Retailers send them online discount-voucher codes, over and above the offers you get on the high street, rather than hold a general sale. The discounts are often short lived so it is worth checking regularly.”

All this maintstream press must be good for the sector, developing merchant awareness and customer understanding of what discount code & shop voucher sites have to offer.